Plan Your Adventure

Plan Your Adventure

Woman sits in a kayak and holds a two blade paddle above her head

Everything you need to know before your journey begins.

Whether you're traveling across town or across the country, we're here to help you make the most of your Pure Imagination experience.

How to Pay

Pure imagination is a cashless festival. Please bring your bank or credit cards to enjoy concessions, merch, food trucks, and vendors.

Doors & Time

May 14-15, 2027
Times will be added as they become available

Festival Location

Watson Lake Park
3101 Watson Lake Rd, Prescott, AZ 86301

Best Arrival Tip

For the easiest arrival and departure, use our shuttle system. Parking and maps will be posted as available.

Getting Here

Pure Imagination takes place at the breathtaking Watson Lake in Prescott, Arizona.

Located just minutes from downtown Prescott, the festival grounds are easily accessible by car and offer convenient access to local accommodations, dining, and outdoor recreation.

Map of Watson Lake
From Flagstaff / Sedona / Williams

Take 1-40 W. Exit 146 onto SR-89 South toward Prescott.

From Kingman

Take 1-40 W. Exit 146 onto SR-89 South toward Prescott.

From Phoenix

Take I-17 N, Exit 262 onto SR-69 N, then toward Prescott via Fain Rd/Sr-89.

Shuttles & Parking

All parking will be offsite held at the Embry-Riddle parking lots. There will be festival shuttles running every 5-10 minutes back and forth to the festival during all festival hours. The shuttles will drop and pick you up directly at the entry of the festival.

Taxis, Uber and Lyft are also allowed to drop off attendees at the festival entry - at the same location as the shuttle service drop off.

Offsite Parking

All parking is offsite, please check back for more information.

5-10 Min Shuttles

Shuttles run every 5-10 minutes during festival hours.

Rideshare Drop-Off

Taxis, Uber, and Lyft may drop off directly at the festival entry.

Lodging & Accommodations

Prescott offers a variety of lodging options, including hotels, vacation rentals, campgrounds, and unique local stays. Whether you're looking for luxury, convenience, or an outdoor adventure, you'll find accommodations to fit your style.

There are MANY fantastic places to stay in Prescott/Prescott Valley as an attendee of our Pure Imagination Festival as well as onsite camping and nearby camping outside of the park.

Accessibility & Services

Bag Policy

Clear bags only. 12x6x12 inch max. One small clutch is permitted.

Water Bottle Policy

Empty sealed bottles only. Fill stations available on-site.

No Drones

Drones strictly prohibited. FAA restricted airspace.

Frequently Asked Questions

Are refunds available if Pure Imagination is postponed or canceled?
Can someone else pick up my order at will call?
Can I get press/photo passes?
What's the best time to arrive?
How do I sign up for Pure Imagination Announcements and Updates?
How do I become a food vendor...or a non-food vendor?
I'm coming to the festival from out of town. Where can I stay?
Do kids get free admission?
Can I give my tickets to a friend? How?
What will the weather be like?
Additional Services
Bag Policy /Clear Bag Policy
Water Bottle Policy
What Items are not allowed at the festival?
Will you be posting set times in advance?
Can I get a refund for my Pure Imagination ticket?
Are you hiring workers, volunteers, etc for the event?
When Is Pure Imagination 2027?
Bike Parking
I bought my tickets from a friend/other - are they valid?
Is there an age limit/rule?
Wheelchair Accessibility
Are payment plans available? Can I divide my order into multiple payments?
Can I use a debit card for purchase?
Is my only option to have tickets emailed? Can I pick them up somewhere?
Can I bring a blanket?

Still have questions?

Email us at info@pureimaginationfestival.com

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Be the first to know about lineup announcements, presales, special events and more.

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A special thank you to our sponsors!