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Pure Imagination is a festival of music, wonder and breathtaking beauty.

Save the Date! Pure Imagination returns Saturday May 17th, bringing diversity of sound and culture to a picturesque, inspiring outdoor setting. We set the stage, together we bring the vibes! Don’t miss 2025 with an eco-friendly focus, a curated and eclectic line-up, Pure Imagination is Arizona’s most unique music festival marrying soundscape and landscape while leaving limited impact on the gorgeous topography of the region and Prescott’s remarkable Watson Lake.

Past Artists LineUp

THE flamming lips

Formed in Oklahoma City, OK in 1983, The Flaming Lips have since become one of the most iconic, influential, unpredictable, and vital forces in American alternative rock music. The band has garnered three GRAMMY® Awards, a Tony nomination, and an RIAA Gold-certified Record for Yoshimi Battles the Pink Robots. Q Magazine named them one of the “50 Bands to See Before You Die.” The band has made countless late night television appearances, appeared in a Super Bowl commercial, contributed to many film soundtracks, and collaborated with artists such as Miley Cyrus, Coldplay’s Chris Martin, Kacey Musgraves, Yoko Ono, The Chemical Brothers, and so many more. They have set countless records, broken records, created spectacular interactive audio/visual events now regarded as legendary.

Michael Franti & Spearhead

Michael Franti is a globally recognized musician, activist and award-winning filmmaker reveredfor his high-energy live shows, inspiring music, worldwide philanthropic efforts and the powerof optimism. Throughout his multi-decade career, Franti has earned three Billboard No. 1’s withtriumphantly hopeful hits “Sound of Sunshine,” “Say Hey (I Love You)” and “I Got You,” aswell as six Top 30 Hot AC singles, 10 Top 25 AAA Singles and three Billboard Top 5 RockAlbums. Spearhead’s Follow Your Heart was released in June 2022 and debuted at No. 2 on the iTunes Pop Chart behind Harry Styles.

Ziggy Marley

Ziggy Marley is an eight-time Grammy winner, Emmy winner, musician, producer, activist and humanitarian who has cultivated a legendary career for close to 40 years. The eldest son of Bob and Rita Marley, Ziggy has hewed his own path as a musical pioneer, infusing the reggae genre with funk, blues, rock and other elements through mindful songcraft.

Lucinda williams and her band

One of the most celebrated singer/songwriters of her generation, Lucinda Williams is also a fiercely independent artist who had to fight for the creative freedom that allowed her to do her best work. The daughter of a well-respected poet, Williams brought a literacy and sense of detail to her music that was unpretentious but powerfully evocative and emotional, and a number of major artists covered her tunes while she was still establishing herself as a performer.

Ozomatli

Hailed as "L.A. culture-mashers," their Latin, Rock, and Reggae fusion is nothing short of mesmerizing. Internationally recognized as U.S. State Department Cultural Ambassadors, AND they've earned three GRAMMYs, delivering collaborative and energetic multicultural music that will have you dancing all night long.

Los lobos

For all the trailblazing musical acts who’ve emerged from Los Angeles, very few embody the city’s wildly eclectic spirit more wholeheartedly than Los Lobos. Over the last five decades, the East L.A.-bred band has made an indelible mark on music history by exploring an enormous diversity of genres — rock-and-roll and R&B, surf music and soul, mariachi and música norteña, punk rock and country — and building a boldly unpredictable sound all their own.

The Pharcyde

Nothing measures success more accurately, than longevity. In the early 90’s, when gangsta’ rap consumed the airwaves, and the majority of West Coast rappers strapped on their Locs, Chuck Taylor’s & Ben Davis’, The Pharcyde decidedly maintained a willfully weird vision. Opting to stay true to themselves with their left field but still South-Central sensibility, rap had seen few groups so self-deprecating and so smart, four visionary rappers adroitly able to split the difference between helium-voiced and hard-core. Listening to “Bizarre Ride II the Pharcyde” decades after its release, its sense of timeliness is unmistakable. Every song on the album inverts a hoary hip-hop cliché. With classics like “Oh Shit,” “Otha Fish”, “Ya’ Mama,” and hit single, “Passing Me By,” it is not surprising that it shipped over a million units, garnered comparisons to De La Soul and Tribe Called Quest, and everyone from Pitchfork Media to The Source has hailed it as one of the greatest albums ever made.

Sylvan Esso

Indie dance-pop duo comprising Amelia Meath and Nick Sanborn, has carved a niche with their infectious beats and Meath's soulful vocals. Their genre-defying sound has garnered critical acclaim, making them a standout act in the contemporary music scene. Meath and Sanborn have described the dynamic of Sylvan Esso as an argument between them, her irresistible hooks pushing and pulling against his adventurous, sometimes unsettling synths. There is lightness and darkness tugging at each other, the ecstatic promise of a party.

Tanya Tucker

Outlaws. Movie stars. Washed out rodeo cowboys. Songwriters. Fashion designers. Guitar pickers. Real people. Late-night denizens. Superbowl Half-Time shows. Studio 54. Honky Tonks. Sedona. The Opry. Austin. Music City. New York City. Madison Square Garden and Carnegie Hall. Awards in the '70s, '90s, and '20s, #1 records in every decade but the 2010s. Only Tanya Tucker can claim a resume like that: one long on living, not judging, creating, not looking back. When 2019's acclaimed While I'm Livin' won the GRAMMY for Best Country Album, and its poignant single "Bring My Flowers Now," not only won Best Country Song but was also nominated in the all-genre Song of the Year category, it was a powerful statement¾about authenticity, about staying power and about greatness. But that doesn't always make the follow-up any easier.

Talib Kweli

The Brooklyn-based MC earned his stripes as one of the most lyrically-gifted, socially aware and politically insightful rappers to emerge in the last 20 years. “I’m a touring artist. I’m an artist that’s internationally known. I’m not just a local artist at this point in my career. I’m cognizant of the fact that what I do is beyond where it started. I’m trying to reach the apex of where I am now, but without turning my back on or dismissing what I’ve done before.”

Allison russell

Born in Montreal, Allison Russell 4-time Grammy-nominated poet, singer, songwriter, multi-instrumentalist, activist and co-founder of Our Native Daughters (with Rhiannon Giddens, Leyla McCalla and Amythyst Kiah) and Birds of Chicago (with JT Nero) — is a multi-faceted tour de force.

Rising Appalachia

Rising Appalachia is an internationally touring folk ensemble steeped in the soul of the South. It is the brainchild of Atlanta-raised sisters Leah Song and Chloe Smith, rooted in the rich musical traditions of their family and their journey into song as performers, writers, and song catchers.They have that touch that only siblings can have. And now, fresh off the press, they present their first album of cover songs Folk & Anchor, a carefully curated collection of remakes. From Bob Dylan to Hoizer,Erykah Badu to Beyonce, hear these songs in a voice uniquely their own. Recorded at Echo Mountain in Asheville North Carolina, the band has leaned into new renditions of old favorites, showcasing their wide range of style and sound.

DAWES

Dawes is an American folk rock band from Los Angeles, California, composed of brothers Taylor and Griffin Goldsmith. The band has been described as being influenced by the Laurel Canyon sound, found in such artists as Crosby, Stills, and Nash, Joni Mitchell and Neil Young.

Capital cities

In the waning days of the summer of 2018, Los Angeles duo Capital Cities issued their appropriately seasonal sophomore full-length, Solarize. The sun-washed set of futuristic synth-disco positively shimmers, providing an ideal soundtrack to smooth romancing and sweaty body-moving. Less indie-precious than their 2013 debut, Solarize smooths the digital edge of their early sound in favor of warm tones, hypnotic beats, and a focus on a full album experience as opposed to a collection of singles.

nikki lane

Nikki Lane is an American country music singer-songwriter and artist. She has released four albums: Walk of Shame, All or Nothin', Highway Queen, and Denim & Diamonds.

Parking & Shuttles

Parking at the festival is limited and pay-to-park. Shuttles are free and we have arranged transportation to and from various parking locations in the area. Buses start running at 11:00 am and run approximately every 30 minutes.

C-A-L Ranch Stores
Parking and pick up in the C-A-L Ranch lot – 1048 Willow Creek Rd
Espire Sports
(Prescott Gateway Mall)
Parking and pick up in the Espire Sports (formerly Sears) parking lot – 3400 Gateway Blvd
Yavapai College
Parking and pick up in lots A & B – 1100 E Sheldon St.

Festival Overview

Located in the Granite Dells

Unparalleled Beauty - Located in Prescott, AZ. Watson Lake Park is in the breathtaking high desert of Northern Arizona with moderate and inviting seasons, clean air, stunning lakes, the Granite Dells and out-of-this-world natural landscapes.

Experiences for everyone

Sponsors

Thank you to all sponsors and participants who made our 2022 & 2023 festivals a huge success! Interested in becoming a sponsor for 2024? Send us an inquiry!

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