FrIDAY MAY 17th & 
Saturday May 18th, 2024

Pure Imagination is a festival of music, wonder and breathtaking beauty.

Save the Date! Pure Imagination returns Friday, May 17th and Saturday, May 18th, bringing diversity of sound and culture to a picturesque, inspiring outdoor setting. We set the stage, together we bring the vibes! Don’t miss 2024 with an eco-friendly focus, a curated and eclectic line-up, Pure Imagination is Arizona’s most unique music festival marrying soundscape and landscape while leaving limited impact on the gorgeous topography of the region and Prescott’s remarkable Watson Lake.

2024 Artists

The Flaming Lips

Formed in Oklahoma City, OK in 1983, The Flaming Lips have since become one of the most iconic, influential, unpredictable, and vital forces in American alternative rock music. The band has garnered three GRAMMY® Awards, a Tony nomination, and an RIAA Gold-certified Record for Yoshimi Battles the Pink Robots. Q Magazine named them one of the “50 Bands to See Before You Die.” The band has made countless late night television appearances, appeared in a Super Bowl commercial, contributed to many film soundtracks, and collaborated with artists such as Miley Cyrus, Coldplay’s Chris Martin, Kacey Musgraves, Yoko Ono, The Chemical Brothers, and so many more. They have set countless records, broken records, created spectacular interactive audio/visual events now regarded as legendary.

Michael Franti & Spearhead

Michael Franti is a globally recognized musician, activist and award-winning filmmaker reveredfor his high-energy live shows, inspiring music, worldwide philanthropic efforts and the powerof optimism. Throughout his multi-decade career, Franti has earned three Billboard No. 1’s withtriumphantly hopeful hits “Sound of Sunshine,” “Say Hey (I Love You)” and “I Got You,” aswell as six Top 30 Hot AC singles, 10 Top 25 AAA Singles and three Billboard Top 5 RockAlbums. Spearhead’s Follow Your Heart was released in June 2022 and debuted at No. 2 on the iTunes Pop Chart behind Harry Styles.

Sylvan Esso

Indie dance-pop duo comprising Amelia Meath and Nick Sanborn, has carved a niche with their infectious beats and Meath's soulful vocals. Their genre-defying sound has garnered critical acclaim, making them a standout act in the contemporary music scene. Meath and Sanborn have described the dynamic of Sylvan Esso as an argument between them, her irresistible hooks pushing and pulling against his adventurous, sometimes unsettling synths. There is lightness and darkness tugging at each other, the ecstatic promise of a party.

Tanya Tucker

Outlaws. Movie stars. Washed out rodeo cowboys. Songwriters. Fashion designers. Guitar pickers. Real people. Late-night denizens. Superbowl Half-Time shows. Studio 54. Honky Tonks. Sedona. The Opry. Austin. Music City. New York City. Madison Square Garden and Carnegie Hall. Awards in the '70s, '90s, and '20s, #1 records in every decade but the 2010s. Only Tanya Tucker can claim a resume like that: one long on living, not judging, creating, not looking back. When 2019's acclaimed While I'm Livin' won the GRAMMY for Best Country Album, and its poignant single "Bring My Flowers Now," not only won Best Country Song but was also nominated in the all-genre Song of the Year category, it was a powerful statement¾about authenticity, about staying power and about greatness. But that doesn't always make the follow-up any easier.

The Pharcyde

Nothing measures success more accurately, than longevity. In the early 90’s, when gangsta’ rap consumed the airwaves, and the majority of West Coast rappers strapped on their Locs, Chuck Taylor’s & Ben Davis’, The Pharcyde decidedly maintained a willfully weird vision. Opting to stay true to themselves with their left field but still South-Central sensibility, rap had seen few groups so self-deprecating and so smart, four visionary rappers adroitly able to split the difference between helium-voiced and hard-core. Listening to “Bizarre Ride II the Pharcyde” decades after its release, its sense of timeliness is unmistakable. Every song on the album inverts a hoary hip-hop cliché. With classics like “Oh Shit,” “Otha Fish”, “Ya’ Mama,” and hit single, “Passing Me By,” it is not surprising that it shipped over a million units, garnered comparisons to De La Soul and Tribe Called Quest, and everyone from Pitchfork Media to The Source has hailed it as one of the greatest albums ever made.

Danielle Ponder

Bravery can take many forms. For Danielle Ponder it took the shape of a leap of faith: leaving her successful day job working as an attorney in the public defender's office in her hometown of Rochester, NY to devote herself full-time to sharing her powerful voice with the world. While working as a public defender, Danielle also toured Europe and scored an opening spot with George Clinton. In 2018, after five years as a public defender, she made the gutsy decision to pursue her No. 1 passion — music.

The National Parks

You know the feeling when the clouds part and the sun shines down on you, the rush you get when you run and jump into a lake at full speed, or the moment a gust of morning air brings new life as you step outside and look at the world around you? The National Parks translate these sensations into songs. The Provo, UT quartet—Brady Parks [vocals, guitar], Sydney Macfarlane [vocals, keys], Cam Brannelly [drums], and Megan Parks [violin]—breathe in inspiration from the world around them and exhale cinematic indie folk-pop powered by soaring harmonies, organic orchestration, and luminous electronics. Emerging in 2013, the musicians have consistently captivated audiences.

The Irie

The Irie was formed in Chandler, Arizona by George Ruiz in 2012. However, the current incarnation has only been playing together since the end of 2019 and they’re already making waves in their new form. The Irie have toured with Tunnel Vision, Tomorrows Bad Seeds and have shared the stage with Common Kings, Pacific Roots, Mike Love and Kyle Smith.

Sarah Shook & The Disarmers

It’s obvious listening to Sarah Shook and the Disarmers’ clear-eyed, biting, and unafraid songs that integrity is the most important thing to the Chapel Hill, North Carolina, country-punk outfit.“A lot of artists are in this industry for fame, recognition, and money but those things don’t mean anything to me,” says bandleader River Shook. “Songwriting is it for me. It’s the only real healthy coping mechanism I've ever had. It’s life-saving. I don't care about any superficial things when I’m making a record.” On their resonant fourth album Revelations, produced by Shook and out March 29 via Thirty Tigers, these raw and resilient tracks come first. Throughout, Shook’s deft storytelling documents regular people getting by and keeping on, all presented without filter or pretension.

Brian Chartrand

Brian Chartrand has been making music in Phoenix since 2003. In 2009, he started The Project which features world class musicians Mario Mendivil, Adam Armijo, Lamar Gaines, and Todd Chuba. The band has released three albums and has played some beautiful stages in AZ including The MIM Music Theater, The Chandler Center for the Arts, Tempe Center for the Arts, Scottsdale Center for the Arts and Crescent Ballroom.  In this band, Brian is the sole songwriter, lead singer and acoustic guitar player. Brian's music is best described as James Taylor meets Steely Dan.

ponderosa grove

Ponderosa Grove is a collaboration of award-wining singer/songwriter Candace Devine, Drew Hall, Joshua Taylor, Cosimo Bohrman, Zach Dominguez, and Gigi Gonaway. Born out of the artistic tapestry of Prescott, Arizona, they bring a warm and inviting sound that has been compared to a contemporary Fleetwood Mac or a modern day Queen with hook driven melodies and a fierce stage presence.


On Winter Solstice 2023, the darkest night of the year, Galactagogues released their debut album to a sold out audience in their home town of Prescott, Arizona. From their roots as a family band, Galactagogues have refined their singular sound, sometimes called Wild Worldly Funkafolkadelic. Grounded in Meg’s songwriting and Cosimo’s musical eloquence, with lyrics and melodies that are both ancient and immediate, the band takes listeners on a full human journey - blending introspective poetry with irresistible grooves. Including traditional tunes from around the world, their music is raw and refined. The band has been playing to steadily growing audiences since 2019, with a covert mission to awaken and agitate. Galactagogues is Music to Nourish the Soul.

Festival location

The Granite Dells

Unparalleled Beauty - Located in Prescott, AZ. Watson Lake Park is in the breathtaking high desert of Northern Arizona with moderate and inviting seasons, clean air, stunning lakes, the Granite Dells and out-of-this-world natural landscapes.

Parking & Shuttles

Parking at the festival is limited and pay-to-park. Shuttles are free and we have arranged transportation to and from various parking locations in the area. Buses start running at 11:00 am and run approximately every 30 minutes.

C-A-L Ranch Stores
Parking and pick up in the C-A-L Ranch lot – 1048 Willow Creek Rd
Espire Sports
(Prescott Gateway Mall)
Parking and pick up in the Espire Sports (formerly Sears) parking lot – 3400 Gateway Blvd
Yavapai College
Parking and pick up in lots A & B – 1100 E Sheldon St.


Thank you to all sponsors and participants who made our 2022 & 2023 festivals a huge success! Interested in becoming a sponsor for 2024? Send us an inquiry!